Communication, Marketing and Research
49 courses
- RMWP 001
Advanced Report Writing
Builds on basic report writing for staff who prepare analytical, board or policy reports.
- MPRS 001
Advertising and Brand Management
Explains how brands are built and how advertising supports them.
- MPRS 002
Basic Internet Marketing
Introduces the main channels for marketing a business online.
- MPRS 003
Building Relationships for Success in Sales
Concentrates on the relationship side of selling, especially in business-to-business and repeat sales.
- MPRS 004
Business Ethics for the Office
Deals with the ethical choices staff face in daily office work.
- MPRS 005
Business Etiquette – Gaining That Extra Edge
Sets out the professional conduct that shapes how clients and colleagues see an individual and their organisation.
- CCPR 001
Call Centre and Customer Service
Deals with the skills and routines needed to handle customers by telephone, email, chat and social media in a contact centre.
- MPRS 006
Consumer Behaviour
Explains how consumers recognise needs, search for information, compare options, buy and evaluate products.
- CCPR 002 / MPRS 007
Customer Focussed Marketing
Shows how to build marketing around what customers value rather than what the organisation wants to sell.
- MPRS 008
Customer Relationship Management (CRM)
Treats customer relationship management as both a business strategy and a set of systems.
- CCPR 003
Customer Service Excellence for Managers
Addresses the management side of customer service, from setting standards to leading teams that meet them.
- RMWP 002
Data Coding and Analysis
Covers the steps between collecting data and reporting findings.
- CCPR 004 / MPRS 009
Developing and Managing Customer Base
Focuses on growing and keeping a profitable customer base.
- RMWP 003
Developing Research Instruments
Concentrates on designing the tools used to collect research data.
- MJBC 001
Effective Communication Skills
Covers the core of workplace communication, from planning a message around its audience and purpose to delivering it clearly in writing, in meetings and face to…
- CCPR 005
Effective Supervision Skills in Modern Workplace Environment
Prepares supervisors to lead teams in workplaces with hybrid work, diverse staff and digital tools.
- CCPR 006
Front Office Operations
Prepares reception and front desk staff who are the first contact for visitors and callers.
- CCPR 007
Frontline Customer Service
Develops the everyday skills of staff who serve customers face to face, at counters, service points and in the field.
- MPRS 010
Informational Marketing Strategy
Covers marketing that wins customers by giving them useful information rather than direct sales messages.
- MPRS 011
Innovation, Entrepreneurship and Sales Management
Brings together three disciplines a growing business depends on.
- MPRS 012
International Marketing
Addresses taking products and services into foreign markets.
- MPRS 013
Market Research and Product Development
Shows how to use market research to design, test and launch new products and services.
- MPRS 014
Marketing and Sales
Gives a practical foundation in both marketing and selling.
- MPRS 015
Marketing with Social Media
Covers planning and running marketing campaigns on Facebook, Instagram, LinkedIn, X, TikTok and WhatsApp Business.
- MJBC 002
Media, Communication and Advocacy
Prepares organisations to put their position across through the media and to campaign for policy or behaviour change.
- MJBC 003
Media, Journalism and Human Rights
Examines the relationship between journalism and human rights, including freedom of expression and access to information, the protection of sources, privacy and dignity, and reporting on…
- RMWP 004
Parliamentary Reporting and Editing
Deals with recording, editing and reporting the proceedings of Parliament, provincial legislatures and council chambers.
- RMWP 005
PowerPoint Presentation
Teaches delegates to build clear, professional slide decks in Microsoft PowerPoint.
- MJBC 004
Print Media, Television and Radio in the Age of Social Media
Looks at how newspapers, broadcasters and their audiences have changed as news moves to social platforms and mobile phones.
- MJBC 005
Print Media, Television and Radio Management
Focuses on running a newspaper, radio station or television channel as an organisation.
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