About this course
Introduces the main channels for marketing a business online. Delegates set up and improve a simple website presence and Google Business Profile, learn the basics of search engine optimisation, run small paid search and social media advertisements, build an email list and send newsletters, create simple content, and read basic analytics to see which activities bring in enquiries and sales.
Why this course
Customers now search online before they buy, even from local businesses, and small firms without a visible online presence lose sales to competitors who have one. Low-cost internet marketing lets SMEs reach more customers on a small budget and measure what works.
What delegates will be able to do
By the end of the course, delegates will be able to
- Set up a Google Business Profile and improve a basic website listing
- Apply basic search engine optimisation to web pages and content
- Create and run a small paid advertisement on search or social media
- Build an email list and send a simple marketing newsletter
- Read basic analytics to track visits, enquiries and campaign results
Who should attend
SME owners, entrepreneurs, sales and marketing assistants and staff new to digital marketing who need practical online skills. Delegates should be comfortable using a computer, email and the internet.
How it is delivered
Hands-on computer sessions with live demonstrations and guided exercises, working on delegates' own business pages and accounts where possible. It is available as a public course, in-house at your premises, or as live virtual sessions. Duration and dates are confirmed in your quote, and in-house groups can have the examples and exercises fitted to their organisation.